Specialization in Interior Design!
a workbook excerpt with exercises + 3 specialization ideas
This version is a fragment of the PRO training workbook — a selection of exercises, tools, and guiding questions designed to help you define your specialization and build a clear direction for your design brand.
Inside, you’ll find a set of tasks that will help you, step by step, to:
clarify who you truly want to work with,
discover what types of interiors you genuinely want to create,
and learn how to stand out from other designers.
You can print this workbook and complete it as many times as you need — returning to it whenever you refine or reorganize your strategy.
The full version of the workbook is a comprehensive, transformative tool that explains the foundations of a well-planned strategy and all the elements that support implementing specialization in your design business. It includes in-depth exercises and tasks that make it easy to turn theory into actionable steps tailored to your brand.