No money to grow your club? That doesn’t mean you have nothing to offer.

This practical guide shows sponsorship from the other side of the table — the business side. You will learn how companies decide, what they really pay for and how to turn your club’s potential into a long-term partnership.

Inside:

• why a sponsor is not a donor — and how to stop asking and start offering value

• how to prepare your club and build an offer around a company’s goal, not a price list

• how to set up a Business Club that creates real business contacts

• how to find companies, get to a meeting and lead a conversation that uncovers the real need

• activation, delivery, reporting and contract renewal

• a 90-day plan from first steps to first money

• a task after every chapter

For sports clubs and academies of all sizes, club managers, board members, coaches, volunteers and individual athletes looking for sponsors.

Format: PDF + EPUB · 145 pages · instant download

Author: Maria Zatoń — a manager with 20 years of managerial, business and operational experience in hospitality, who has organized stays for professional football clubs and national teams.