Knowledge and practice — both parts in one, for less than buying separately.

The complete set for winning sponsors.

Part One gives you the what and the why: how companies think, how to build an offer based on value, how to get to the right conversation and how to turn one contract into a long-term partnership.

EXTRA gives you the how: 72 ready-to-use tools, 12 activation programmes, worked case studies and a 7 / 30 / 90-day implementation plan.

You get:

• Stop Asking. Start Winning. — PDF + EPUB (145 pages)

• Stop Asking. Start Winning. EXTRA — PDF + EPUB (360 pages)

• 72 editable Word forms + printable Toolbox PDF