You know what to do. Now do it step by step — starting on Monday morning.

EXTRA is the practical second part of “Stop Asking. Start Winning.”. No new theory — just ready-to-use tools, each shown first as a filled-in example and then as a blank form to print.

Inside:

• 72 tools: cards, forms and checklists

• club audit and potential map

• prospective sponsor database with CRM, pipeline and 0–18 scoring

• first-contact scripts and a follow-up system

• meeting guide and needs diagnosis

• offer value calculator, objection handling and negotiation

• contract delivery, reporting and renewal

• Business Club implementation pack

• 12 ready-made activation programmes

• worked case studies and a 7 / 30 / 90-day implementation plan

• one consistent story of a fictional club, FC Orion, running through the tools

BONUS: all 72 forms as editable Word files and a printable Toolbox PDF.

Format: PDF + EPUB · 360 pages · editable forms (Word) · instant download